AOL New Logo |
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  Nov 23 2009, 03:06 PM
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#1
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 Senior Weaver  Group: Moderators Posts: 1,028 Joined: 21-May 07 From: Manila Member No.: 2,925  |
What do you think? Does it work for you?
 QUOTE AOL will launch a new look and logo along with its official spinout from Time Warner on Dec. 10, as it tries to become a content-centric company. Wolff Olins, a global brand and innovation consultancy, worked on this new look and logo which seeks to replace the older, more iconic AOL branding. The minute I saw the logo (and its various interpretations), my first reaction was simple: lame. It is ambiguous at best, and as sexy as the obese, shapeless humans living on Axiom, the flagship of the BnL fleet in Pixar movie “WALL-E.”
Why such a visceral reaction? Perhaps because I grew up with the old AOL (all caps) and am mad at change — a malady normally associated with aging. Jokes aside, the new logo fails to capture what is going to be a smaller, nimbler AOL, one that is represented by a collection of smaller, iconic brands such as Engadget and Joystiq. AOL should ask for its money back! -------------------- |
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Jun 27 2010, 06:43 PM
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#2
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 Resident Smartass: at your service. Group: Members Posts: 657 Joined: 18-June 07 From: Behind You... Member No.: 3,074 |
I liked the first round (made some sense) more than the 2nd round. 2nd round of art was too abstract for AOL's audience IMO.
-------------------- Comment found on a tech blog:
"Sony is a company. Apple is company. Microsoft is a company. Google is a company. Nintendo is a company. They are NOT sports teams. Put your pom pom's down you f*cking drag queens." |
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Jul 1 2010, 01:16 PM
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#3
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 Newbie Group: Members Posts: 9 Joined: 8-June 09 From: Manila Member No.: 9,080 |
you gotta be f-ing kidding me.
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Jul 5 2010, 09:30 PM
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#4
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 Junior Weaver Group: Members Posts: 157 Joined: 5-September 08 From: Malabon Member No.: 4,578 |
im confused with the design (2nd raw)
-------------------- Beyond Great Designs are those small details that completes a Masterpiece
I'am a Man with a few words who loves to express himself through his ARTWORK |
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Jul 10 2010, 08:45 PM
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#5
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Resident Smartass: at your service. Group: Members Posts: 657 Joined: 18-June 07 From: Behind You... Member No.: 3,074 |
Wolff Olins takes home the bronze Cannes Lions for a corporate rebrand:
AOL gets Bronze Cannes Lions -------------------- Comment found on a tech blog:
"Sony is a company. Apple is company. Microsoft is a company. Google is a company. Nintendo is a company. They are NOT sports teams. Put your pom pom's down you f*cking drag queens." |
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